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Posts Tagged ‘Sony’


Wednesday, June 30th, 2010

A few weeks on from E3 and I’ve finally emerged from the shock enough to write about it. It shouldn’t be a shock. It has always been this way and it probably always will. No it’s not the wonders of the Kinect (previously known as project Natal), nor the Move, nor the douchebag from Microsoft. It was the fact that the best display we have of the most ground breaking, state-of-the-art gaming related technology was the same as it is every year. Each year I almost fall asleep while watching the press conferences, and yet each year I remain surprised at this fact. Don’t they say the definition of insanity is repeating the same behaviour over and over again and expecting a different result? The dreariness of E3 may have turned my nutso up to eleven.

I’m amazed that a group of professionals whose job it is to entertain people can be so incredibly characterless, insipid and mind-numbingly boring. Why do I need the head developer to tell me about the game or the new console? Their job is to make the thing, not sell it. The intros and cinematics were great, they got me all pumped up, only to be disappointed once I saw a lacklustre human start talking. Is it too much to ask to have professional public speakers or those without massive sweat patches and trembling knees give the keynote speeches? Where is the gravitas?! I want to see someone with some idea how to captivate an audience. You’re asking me to part with a fair amount of money to buy this new gadget you’ve made, give me orators! Someone to get the people on their feet. Every single speaker representing “the big 3” (Microsoft, Sony, and Nintendo) used the phrase “This. Will. Change. The way. We. Play. Video Games” enough abuse of the dramatic pause! In the wrong hands it looks like an awkward silence. The pause has seen too much! Can’t you just leave it alone? You cruel heartless bastards.

Microsoft unveiled a few upcoming titles, notably Gears of War 3, Halo Reach, COD: Special Ops, Fable 3, and some softer motion based titles through the Kinect such as Kinectimals and Kinect Sports. The new Xbox surprised me in terms of how little it had to offer. A bigger hard drive and built in wifi was about as exciting as it got, with a slimmer casing, and still no Bluray support (Guys what the hell… seriously…). Their focus was clearly on developing the Kinect. Lots of word stumbling. Lots of sweaty underarms. Shameless abuse of the dramatic pause.

Sony grabbed 3D by the balls and ran with it at E3 this year, with massive titles available in the new dimensional trend such as Killzone 3, Mortal Kombat, and Gran Turismo 5. They also showcased their motion based gaming peripheral, the Playstation Move, which looks like it may be a fraction cheaper than the Kinect upon release, with a single controller costing around USD$50, and a PS3/Move bundle running at about USD$399, and boasts titles such as SingStar Dance, and TV SuperStars. Still boring when a head started talking, but not actively bad, just felt more like a presentation to the board rather than one to the public. More shameless abuse of our much mistreated dramatic pause.

Nintendo won the show for me. Having had the upper hand with already having motion based devices and games in the market for over 4 years, they really had the room to completely leave the others in the dust. Logic was on their side dictating that clearly if they have had motion control for years already and the other companies are just now catching up, that they must be at least 4 years ahead of what everyone else is doing. You could be mistaken for thinking surely they must hold the key to the future of gaming. What did Nintendo show us as the future of gaming? The past. Nintendo’s big drawcard this year was revamps, and nothing gets us nostalgia-buffs panting like a good revamp. New Metroid, New Donkey Kong Country, New Zelda, New Goldeneye, and featuring everyone’s favourite mouse, Epic Mickey. They weren’t to be left out of the innovation wars however, with the Nintendo 3DS making it’s debut strapped to the torsos of a bevvy of beauties. Just to kick Sony while they were down, the 3DS doesn’t need 3D glasses, either. Ouch Nintendo! You saucy minx. Still a fairly monotonous performance in the conference, and the most painful blatant molestation of the dramatic pause in the entire expo.

As the dramatic pause packs for a well earned holiday before bracing itself for the barrage of abuse it will no doubt encounter next year, I find myself in the same position as usual. Underwhelmed with the presentation, but excited about the content. Perhaps that’s the point. To showcase the amazing work these people have done, and not let it get lost in bravado, pomp and circumstance. The more beige you make the speakers, the more vivid the videos and gameplay seem. Perhaps it’s the digital equivalent of cleansing your palate before moving on to the next tasty morsel, and it leaves me wondering what our taste-buds might be treated to next year.

Are Fair Trade electronics on their way?

Tuesday, June 15th, 2010

Are Fair Trade electronics on their way?

Fair Trade is currently making its way through many industries. We see it anywhere from chocolate and coffee to clothing and handicrafts. Which begs the question, when will it sweep through electronics and the tech world? You may have read in the news lately that the company that makes everything you’ve ever touched (and I’m not freaking kidding) has actually turned out to be a really lousy place to work. So lousy in fact, that 10 employees have killed themselves, citing horrible work conditions.

Foxconn are the world’s largest contract electronics manufacturer, producing goods for big names such as Cisco, Intel, Hewlett-Packard, Dell, Motorola, Microsoft, Nintendo, Sony, and Apple, and it’s apparently such a harrowing place to work that people are literally walking upstairs to the roof and jumping off. Unreasonable amounts of overtime, beatings, not being allowed to converse with coworkers while on the job, military-style drills, and being punished by being forced to stand at attention for long periods of time are among the complaints from the workers at the factory, based in Shenzhen, China. Foxconn themselves have admitted to breaching local labour laws, with their workers doing an extra 80 hours of overtime per month, over double the legally permitted 36 hours. The company having only 3 registered suicides the year before, realised this problem and combatted it by sending out a memo to staff making them promise not to kill themselves. I’m not shitting you. Some psychiatrists have pointed out the importance of noting that the number of suicides is not abnormally high when compared with China’s estimated suicide rate of 15 per 100,000 per year, with Foxconn’s Longhua plant having a workforce of over 300,000.

Who is responsible for making sure workers are looked after? Surely it’s the factory foremen overseeing the employees personally? No, it must be their supervisors, they’re just taking orders after all, so it’s the manufacturer’s responsibility. Well by that logic if we keep going up the chain it must be the job of the companies contracting the manufacturers… Bugger it, we’ll let the law handle it, even if they’re crap at policing it. Or maybe…. just maybe…

Is it you?

Would you pay $100-$200 more for a Fair Trade iPhone? Is it our responsibility to vote with our wallets? The electronics industry is one where a majority of decisions are made with the hip pocket in mind, it will be interesting to see how Fair Trade fares.

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